Case Study

WHATSIN

Discover, explore, and Inspire : anytime,
anywhere.

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OVERVIEW

Quick Insights

What’s In is a game-changer in Pakistan's digital content space, offering a highly tailored and engaging experience for its users. By focusing on a diverse range of lifestyle content—infotainment, fashion, food, fitness, and more—it appeals to a wide audience while reflecting the unique interests and needs of the Pakistani community.

1.2

Million

Downloads

45%

Increase

User Engagement

500K+

Data

Securely Uploaded

30%

Growth

Daily Active Users

40%

Increase

Website Sign-Ups

60%

Increase

Web Traffic

CLIENT

Telenor

Telenor is a global telecom leader with extensive broadband and TV networks, operates worldwide with a mission to empower communities.

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INNOVATION

Key Features

What’s In blends exclusive infotainment with lifestyle content, offering engaging shows on diverse niche for an all-in-one, fun experience.

Exclusive Content Variety

Includes exclusive infotainment, travel, horoscopes, food, shopping, fashion, fitness, and home interior shows.

Multi Platform Access

Seamless experience across web and mobile devices.

Immersive User Experience

Offers a simple interface and engaging interactions.

Community-Focused Content

Specifically designed for the community, reflecting their unique interests and preferences.

High-Quality, Ad-Free Experience

Ensures uninterrupted and premium-quality viewing.

Seamless Access

User-friendly design for easy navigation and content discovery.

STRATEGY

Needs & Approach

What’s In recognizes the growing demand for authentic and diverse lifestyle content. Our approach combines thorough research with creativity to deliver an engaging platform that seamlessly balances infotainment and entertainment, providing users with a well-rounded experience.

Needs

The goal was to create a platform that offers authentic, diverse lifestyle content tailored to the Pakistani audience. With a lack of local, engaging lifestyle programming, What’s In fills this gap by offering shows that cater to various lifestyle interests.

Approach

We developed What’s In, a comprehensive lifestyle content platform that blends infotainment, fashion, food, fitness, and more. Through high-quality, ad-free streaming and personalized recommendations, it provides a seamless and immersive experience that reflects the interests of its users.

VISUALS

Designing & Functionality

The design focuses on delivering a sleek, user-friendly interface that ensures easy navigation across all devices. The platform's intuitive layout allows users to discover and stream content effortlessly, with personalized recommendations and interactive features.

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