Case Study
WHATSIN
Live, Style, Explore.
OVERVIEW
Quick Insights
What’s In is a game-changer in Pakistan's digital content space, offering a highly tailored and engaging experience for its users. By focusing on a diverse range of lifestyle content—infotainment, fashion, food, fitness, and more—it appeals to a wide audience while reflecting the unique interests and needs of the Pakistani community.
1.2
Million
Downloads
45%
Increase
User Engagement
500K+
Data
Securely Uploaded
30%
Growth
Daily Active Users
40%
Increase
Website Sign-Ups
60%
Increase
Web Traffic
CLIENT
Telenor is a global telecom leader with extensive broadband and TV networks, operates worldwide with a mission to empower communities.
INNOVATION
Key Features
What’s In blends exclusive infotainment with lifestyle content, offering engaging shows on diverse niche for an all-in-one, fun experience.
Exclusive Content Variety
Includes exclusive infotainment, travel, horoscopes, food, shopping, fashion, fitness, and home interior shows.
Multi Platform Access
Seamless experience across web and mobile devices.
Immersive User Experience
Offers a simple interface and engaging interactions.
Community-Focused Content
Specifically designed for the community, reflecting their unique interests and preferences.
High-Quality, Ad-Free Experience
Ensures uninterrupted and premium-quality viewing.
Seamless Access
User-friendly design for easy navigation and content discovery.
STRATEGY
Needs & Approach
What’s In recognizes the growing demand for authentic and diverse lifestyle content. Our approach combines thorough research with creativity to deliver an engaging platform that seamlessly balances infotainment and entertainment, providing users with a well-rounded experience.
Needs
The goal was to create a platform that offers authentic, diverse lifestyle content tailored to the Pakistani audience. With a lack of local, engaging lifestyle programming, What’s In fills this gap by offering shows that cater to various lifestyle interests.
Approach
We developed What’s In, a comprehensive lifestyle content platform that blends infotainment, fashion, food, fitness, and more. Through high-quality, ad-free streaming and personalized recommendations, it provides a seamless and immersive experience that reflects the interests of its users.
VISUALS
Designing & Functionality
The design focuses on delivering a sleek, user-friendly interface that ensures easy navigation across all devices. The platform's intuitive layout allows users to discover and stream content effortlessly, with personalized recommendations and interactive features.
Impact
What’s In has introduced a new way for audiences in Pakistan to experience lifestyle content. It focuses on providing high-quality, diverse, and engaging content, encouraging viewers to explore and adopt informed lifestyle choices.
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