Case Study
DEIKHO
Deikho aur Deikhtay Jao!
OVERVIEW
Quick Insights
Deikho is Pakistan's premier streaming platform, offering unlimited movies, TV shows, and exclusive content anytime, on any device. With personalized recommendations and superior streaming quality, Deikho makes entertainment seamless and unique.
1.2
Million
Downloads
45%
Increase
User Engagement
500K+
Data
Securely Uploaded
30%
Growth
Daily Active Users
40%
Increase
Website Sign-Ups
60%
Increase
Web Traffic
PRODUCT
Jazz, a leading telecom operator in Pakistan, sought a robust digital storage solution to offer seamless data access and storage capabilities to its users.
INNOVATION
Key Features
Deikho delivers effortless streaming with personalized recommendations, exclusive content, and multi-device access.
Exclusive Content
Original productions exclusively available only on Deikho.
Multi Platform Access
Seamless experience across web and mobile devices.
Adaptive Streaming
FOptimized streaming quality based on internet speed.
On-Demand Streaming
Access movies, shows, and content anytime.
Subscription Plans
Flexible pricing options for varied customer needs.
Personalized Recommendations
AI-driven suggestions based on user preferences.
STRATEGY
Needs & Approach
With the growing demand for personalized, high-quality entertainment, Deikho aimed to create a platform that ensures effortless content access, adaptability across devices, and tailored recommendations for diverse users.
Needs
The aim was to create a streaming platform that delivers a smooth experience for users, addressing the need for multi-device access, personalized recommendations, and exclusive content. This required integrating features that ensure high-quality streaming, affordability, and user convenience.
Approach
Deikho is a cutting-edge streaming platform built for effortless accessibility and engagement. With personalized recommendations, adaptive streaming, exclusive content, and flexible subscription plans, it offers a seamless, personalized experience across all devices, complemented by easy telco integration.
VISUALS
Designing & Functionality
Our design approach for Deikho emphasizes delivering an intuitive and engaging user experience across all devices. The platform features a sleek, easy-to-navigate interface that ensures effortless access to content and personalized recommendations. Every functionality, from adaptive streaming to subscription management, is designed to be user-friendly and accessible.
Impact
Deikho has reshaped entertainment in Pakistan by offering a personalized and smooth streaming experience. With exclusive content and adaptive streaming, it has set a new benchmark in the industry. Its strong user engagement and widespread adoption have established Deikho as a leader in digital entertainment.
