Case Study

DEIKHO

Deikho aur Deikhtay Jao!

Deikho-home-img

OVERVIEW

Quick Insights

Deikho is Pakistan's premier streaming platform, offering unlimited movies, TV shows, and exclusive content anytime, on any device. With personalized recommendations and superior streaming quality, Deikho makes entertainment seamless and unique.

1.2

Million

Downloads

45%

Increase

User Engagement

500K+

Data

Securely Uploaded

30%

Growth

Daily Active Users

40%

Increase

Website Sign-Ups

60%

Increase

Web Traffic

PRODUCT

Jazz

Jazz, a leading telecom operator in Pakistan, sought a robust digital storage solution to offer seamless data access and storage capabilities to its users.

deikho-front

INNOVATION

Key Features

Deikho delivers effortless streaming with personalized recommendations, exclusive content, and multi-device access.

Exclusive Content

Original productions exclusively available only on Deikho.

Multi Platform Access

Seamless experience across web and mobile devices.

Adaptive Streaming

FOptimized streaming quality based on internet speed.

On-Demand Streaming

Access movies, shows, and content anytime.

Subscription Plans

Flexible pricing options for varied customer needs.

Personalized Recommendations

AI-driven suggestions based on user preferences.

STRATEGY

Needs & Approach

With the growing demand for personalized, high-quality entertainment, Deikho aimed to create a platform that ensures effortless content access, adaptability across devices, and tailored recommendations for diverse users.

Needs

The aim was to create a streaming platform that delivers a smooth experience for users, addressing the need for multi-device access, personalized recommendations, and exclusive content. This required integrating features that ensure high-quality streaming, affordability, and user convenience.

Approach

Deikho is a cutting-edge streaming platform built for effortless accessibility and engagement. With personalized recommendations, adaptive streaming, exclusive content, and flexible subscription plans, it offers a seamless, personalized experience across all devices, complemented by easy telco integration.

VISUALS

Designing & Functionality

Our design approach for Deikho emphasizes delivering an intuitive and engaging user experience across all devices. The platform features a sleek, easy-to-navigate interface that ensures effortless access to content and personalized recommendations. Every functionality, from adaptive streaming to subscription management, is designed to be user-friendly and accessible.

deikho design MacBook-deikho
App
on-demand streaming multidevicee multiple genre
deikho Original Shows

Impact

Deikho has reshaped entertainment in Pakistan by offering a personalized and smooth streaming experience. With exclusive content and adaptive streaming, it has set a new benchmark in the industry. Its strong user engagement and widespread adoption have established Deikho as a leader in digital entertainment.

playspot impact

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