Case Study
Assistme AI
Closing the digital divide with intelligent solutions.
INNOVATION
Key Features
Extending intelligent support to those without access to cutting-edge technology, AssistMe AI helps close the digital gap and provides meaningful solutions to underserved communities.
Multi Lingual Support
Includes exclusive infotainment, travel, horoscopes, food, shopping, fashion, fitness, and home interior shows.
Feature Phone Accessibility
Seamless experience across web and mobile devices.
No Internet Needed
Offers a simple interface and engaging interactions.
Updated Information
Specifically designed for the community, reflecting their unique interests and preferences.
Real Time Responses
Ensures uninterrupted and premium-quality viewing.
Ease of Information Access
User-friendly design for easy navigation and content discovery.
Product
Telenor is a global telecom leader with extensive broadband and TV networks, operates worldwide with a mission to empower communities.
STRATEGY
Needs & Approach
Our AI-powered platform provides accessible, intelligent solutions to anyone, anywhere. By leveraging SMS and IVR technology, we bring the power of artificial intelligence to users, regardless of their device or internet connectivity.
Needs
A significant part of the world still lacks access to modern digital tools. Barriers like language, connectivity, and device limitations keep people from benefiting from AI-powered services. There's a clear need for solutions that work with the tools people already have — in the languages they speak — to unlock real value in their daily lives.
Approach
We combine SMS and IVR with app and web interfaces to meet users where they are — whether online or offline. The platform uses a multilingual AI engine to handle questions, translate messages, and manage tasks in real time. It ensures accessibility for those without internet while offering a richer experience to users on smartphones or the web, making AI available to all.
VISUALS
Designing & Functionality
The design focuses on delivering a sleek, user-friendly interface that ensures easy navigation across all devices. The platform's intuitive layout allows users to discover and stream content effortlessly, with personalized recommendations and interactive features.
Impact
What’s In has introduced a new way for audiences in Pakistan to experience lifestyle content. It focuses on providing high-quality, diverse, and engaging content, encouraging viewers to explore and adopt informed lifestyle choices.
