Case Study
Assistme AI
Discover, explore, and Inspire : anytime,
anywhere.
INNOVATION
Key Features
What’s In blends exclusive infotainment with lifestyle content, offering engaging shows on diverse niche for an all-in-one, fun experience.
Exclusive Content Variety
Includes exclusive infotainment, travel, horoscopes, food, shopping, fashion, fitness, and home interior shows.
Multi Platform Access
Seamless experience across web and mobile devices.
Immersive User Experience
Offers a simple interface and engaging interactions.
Community-Focused Content
Specifically designed for the community, reflecting their unique interests and preferences.
High-Quality, Ad-Free Experience
Ensures uninterrupted and premium-quality viewing.
Seamless Access
User-friendly design for easy navigation and content discovery.
Product
Telenor is a global telecom leader with extensive broadband and TV networks, operates worldwide with a mission to empower communities.
STRATEGY
Needs & Approach
What’s In recognizes the growing demand for authentic and diverse lifestyle content. Our approach combines thorough research with creativity to deliver an engaging platform that seamlessly balances infotainment and entertainment, providing users with a well-rounded experience.
Needs
The goal was to create a platform that offers authentic, diverse lifestyle content tailored to the Pakistani audience. With a lack of local, engaging lifestyle programming, What’s In fills this gap by offering shows that cater to various lifestyle interests.
Approach
We developed What’s In, a comprehensive lifestyle content platform that blends infotainment, fashion, food, fitness, and more. Through high-quality, ad-free streaming and personalized recommendations, it provides a seamless and immersive experience that reflects the interests of its users.
VISUALS
Designing & Functionality
The design focuses on delivering a sleek, user-friendly interface that ensures easy navigation across all devices. The platform's intuitive layout allows users to discover and stream content effortlessly, with personalized recommendations and interactive features.
